The empathy map allows us to summarize the results of the research after interviews with users, as well as to identify common patterns that allow us to identify insights and determine the needs of our users. — Empathy is a deep empathy for another person, which is based on feelings. An empathy map is a visual display of everything we know about a particular user. Recommendation: Use the updated template by Dave Gray (XPLANE) whenever possible. You can read more in the article “Updated Empathy Map Canvas”.

The image of our target audience of the product. This image is united by common behavioral factors, goals, and motives. The user persona is based on real user research. — In the last article, I recalled that once I managed to ask one question to Mr. Alan Cooper, who explained his point of view in detail, for which I am infinitely grateful to him. In this article, I again want to remember this brilliant man.

This low-cost, reasonably fast, and practical research method will allow you to obtain quantitative and qualitative data about potential or existing users. — An online survey is a quick and easy way to get data about current or potential users. With this method, meaningful results can be obtained. The survey does not need moderation after its launch. Recommendation: You can use Survey Monkey or Google Forms for this purpose.

One of the most important marketing tools for researching user needs. — A focus group or focused group interview is a qualitative research method where 5 to 10 respondents talk about a topic given by a moderator interviewer. The interviewer-moderator has a pre-designed script (guide) that he uses in a group discussion. …

The best method that will allow you to test your hypotheses with the help of feedback from users, and thus find out real problems, get insights from the target audience to create a product specifically for their needs. — A problem is a difficult theoretical and practical task, where the ways to solve it are unknown or known, but not completely. A respondent is a participant in an interview, survey or test who answers questions and acts as a source of information.

BPMN is a system of symbols for modeling business processes, which allows you to illustrate the business for a team or client and validate your understanding of the business. — A process is a sequence of actions that must be performed in order to obtain a certain result. A business process is a logical sequence of actions of a person or group of people in a company or commercial structure. Business process model and notation (BPMN) is a process modeling…

An analysis applied to strategic planning that identifies strengths and weaknesses, as well as opportunities and threats. — SWOT analysis is a strategic planning tool that will help you conduct a detailed study of the external and internal environment of your business. In other words, it is an effective business planning tool that can help you analyze your business from a strategic point of view.

A process that will help evaluate direct and indirect competitors to gain a complete understanding of their strengths and weaknesses, which will help you gain a competitive advantage over them. — Competitors are usually divided into 3 main groups: direct, indirect, and potential competitors: Primary (direct competitors) are companies that offer the same or similar products or services to the same consumer groups, such as iOS and Android (both products provide essentially the same services).

A strategic tool for describing the business model of new or existing businesses. — The business model logically justifies how the organization creates, provides, and increases value. In other words, it is a description of the logic of actions that lead to profit. Therefore, it is a template for describing how your company, project, or product creates value and makes money on it. Modeling…